When planning strategies for international markets, a good manager will keep in mind that:
A) Relying on intuition may be misleading.
B) Understanding local cultural differences is of no real value.
C) Consumers in a foreign culture all tend to be the same.
D) International markets are very similar to local markets.
E) None of these is correct.

Question

Quizplus · Accepted Answer

Relying solely on intuition when planning strategies for international markets can be misleading because what works in one culture or country may not work in another. It is important for managers to conduct thorough research and gather data to make informed decisions.

When Planning Strategies for International Markets, a Good Manager Will