Identify the INCORRECT statement about the effect of marital status, age, and the age of any children in the family, on how people spend their income.
A) Singles and young couples are more willing than older married people to try new products and brands.
B) Younger people usually earn more than older consumers, but spend less on discretionary items.
C) Only as children arrive and grow does family spending shift to soft goods and services.
D) All of these statements are CORRECT.

Question

Quizplus · Accepted Answer

The statement "Younger people usually earn more than older consumers, but spend less on discretionary items" is incorrect. Typically, younger people earn less and spend more on discretionary items compared to older consumers who focus more on saving for retirement and other long-term goals.

Identify the INCORRECT Statement About the Effect of Marital Status