A person who purchases flowers will select different floral arrangements for a retirement party, a funeral, and a Valentine's Day date. This illustrates the impact of _____ on purchase decisions.
A) economic needs
B) psychological variables
C) social influences
D) the purchase situation
E) extensive problem solving

Question

Quizplus · Accepted Answer

The purchase situation, or the specific circumstances in which the purchase is made, has a significant impact on the type of product or service that is selected. In this case, the different occasions (retirement party, funeral, Valentine's Day date) have very different social and emotional contexts that will influence the choice of floral arrangements. Factors such as timing, location, and purpose of the purchase are all part of the purchase situation that can have an impact on consumer behavior.

A Person Who Purchases Flowers Will Select Different Floral Arrangements