The consumer decision process begins with
A) a routinized response.
B) need awareness.
C) information search.
D) problem solving.
E) alternative evaluation.

Question

Quizplus · Accepted Answer

The consumer decision process begins with need awareness, where a consumer recognizes they have a need or problem to solve. This then leads into the other stages of the process, including information search, alternative evaluation, and ultimately a decision to make a purchase or take a certain action. While routinized response and problem-solving can be factors in the consumer decision process, they are not the initial starting point.

The Consumer Decision Process Begins with