When developing marketing mixes for international markets, it is detrimental for managers to predict consumer behavior based on:
A) economic needs.
B) culture.
C) personal intuition.
D) physiological needs.
E) input from locals in overseas markets.

Question

Quizplus · Accepted Answer

Personal intuition is not a reliable predictor of consumer behavior in international markets. It is important for managers to rely on market research and input from locals in overseas markets to develop effective marketing mixes.

When Developing Marketing Mixes for International Markets, It Is Detrimental