A consumer who seeks to purchase an HDTV for the first time for a home entertainment theater is:
A) likely to use routinized response behavior.
B) likely to engage is limited problem solving.
C) likely to engage in extensive problem solving.
D) about to make a low-involvement purchase.
E) likely to seek the brand with the lowest prices.

Question

Quizplus · Accepted Answer

Purchasing an HDTV for the first time for a home entertainment theater is a significant investment, and the consumer is likely to engage in extensive problem-solving to gather information about the different types of HDTVs, compare prices, and consider options such as screen size, resolution, and features. This process of extensive problem-solving is necessary for the consumer to make an informed decision and ensure that the HDTV will meet their needs and expectations.

A Consumer Who Seeks to Purchase an HDTV for the First