For a home-based purchase of a furnace, the consumer decision process typically begins:
A) when home heating commercials create product awareness.
B) when a furnace sale is advertised in coupon mailings.
C) when the first cold day of winter sets in.
D) when a malfunction occurs in an older furnace.
E) every ten years.

Question

Quizplus · Accepted Answer

The most common trigger for a consumer to start the decision process of purchasing a furnace is when their current furnace malfunctions or becomes outdated. This prompts them to research and consider their options for a replacement. The other options listed may also create awareness or influence the decision, but a malfunctioning furnace is typically the primary trigger for the decision-making process.

For a Home-Based Purchase of a Furnace, the Consumer Decision