Lars Sorenson is a college student who needs to purchase a suit for job interviews. In the past his father has helped him buy suits. This time, he is the sole decision maker and is paying for the $450 suit with money he earned at his part-time job. Lars is concerned about good fit and good value so he visits several stores before making his purchase. For Lars, this situation seems to be one of:
A) Routinized response behavior.
B) Low involvement purchasing.
C) Extensive problem solving.
D) Limited problem solving.
E) Adoption purchasing.

Question

Quizplus · Accepted Answer

Lars is engaging in extensive problem solving because he is investing significant time and effort in evaluating different options before making a purchase, indicating a high level of involvement and concern for making the right choice.

Lars Sorenson Is a College Student Who Needs to Purchase