More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?
A) Low-involvement buying
B) Limited problem solving
C) Extensive problem solving
D) Routinized response
E) Dissonance response

Question

Quizplus · Accepted Answer

These Apple followers were demonstrating a routinized response behavior, as they were already loyal customers who likely had previous experience with Apple products and were making a habitual purchase without much deliberation.

More Than 600,000 Loyal Customers Signed Up in Advance to Purchase