Dissonance
A) discourages a consumer from considering further information once a purchase has been made.
B) is likely to result in a consumer buying the same product next time.
C) is more likely to occur with low involvement products.
D) is less likely to occur when a consumer has repeatedly purchased the same product.
E) occurs in the adoption process after a consumer becomes interested in a product.

Question

Quizplus · Accepted Answer

Dissonance is less likely to occur when a consumer has repeatedly purchased the same product because familiarity and satisfaction with the product reduce uncertainty and doubt.