Which of the following gives the correct ORDERING of the steps in the "adoption process?"
A) Interest, awareness, trial, decision, evaluation, dissonance
B) Awareness, interest, evaluation, trial, decision, confirmation
C) Awareness, interest, trial, evaluation, decision, dissonance
D) Awareness, interest, trial, decision, evaluation, confirmation
E) Awareness, interest, evaluation, decision, trial, confirmation

Question

Quizplus · Accepted Answer

The correct ordering of the steps in the adoption process is: Awareness (consumer becomes aware of the new product but lacks information about it), Interest (consumer seeks information about the new product), Evaluation (consumer considers whether trying the new product makes sense), Trial (consumer tries the new product on a small scale to improve his or her estimate of its value), Decision (consumer decides whether or not to fully and regularly use the new product), and Confirmation (consumer seeks reinforcement of the decision and may revise if exposed to conflicting messages or unsatisfactory product performance).

Which of the Following Gives the Correct ORDERING of the Steps