In this step of the adoption process, the adopter continues to rethink the decision and searches for support for the decision.
A) Interest
B) Evaluation
C) Trial
D) Confirmation
E) Awareness

Question

Quizplus · Accepted Answer

In the confirmation stage, the adopter seeks out support for the decision, confirming that it was the right choice. This stage comes after the trial stage, where the adopter actually uses the product or service to evaluate its performance. The interest stage marks the beginning of the adoption process, where the consumer becomes aware of the product or service. The evaluation stage is where the consumer considers the pros and cons of the product or service before making a decision.

In This Step of the Adoption Process, the Adopter Continues