In the ____ stage of the adoption process, the consumer may buy the product to experiment with it in use.
A) interest
B) awareness
C) evaluation
D) trial
E) decision

Question

Quizplus · Accepted Answer

During the trial stage, the consumer tries out the product to determine if it meets their needs and expectations. This may involve using a sample, borrowing from a friend, or purchasing the product for the first time. It is an important stage as it can lead to repeat purchases and ultimately brand loyalty.

In the ____ Stage of the Adoption Process, the Consumer