A market is a group of two or more sellers who offer substitute ways of satisfying customer needs.
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Q8: Market segmentation is a two-step process that
Q9: The definition of a product-market includes a
Q10: Product type describes the goods and/or services
Q11: Marketing-oriented managers see segmenting as a process
Q12: Market segmentation says that target marketers should
Q14: A product-market is a market with broadly
Q15: The main difference between a "product-market" and
Q16: Effective market segmentation is a two-step process
Q17: Using one or two demographic dimensions to
Q18: Marketing-oriented managers think of segmenting as a
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