Market segmentation is a two-step process that involves naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
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Q3: A market is a group of competitors
Q4: Ideally, segmenters should start with the idea
Q5: The correct number of submarkets in a
Q6: A "generic market" is a market in
Q7: A "good" market segment should be composed
Q9: The definition of a product-market includes a
Q10: Product type describes the goods and/or services
Q11: Marketing-oriented managers see segmenting as a process
Q12: Market segmentation says that target marketers should
Q13: A market is a group of two
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