A firm involved in international marketing should pay even more attention to segmenting than a firm that sells only in the United States.

Name: A firm involved in international marketing should pay even more attention to segmenting than a firm that sells only in the United States.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is because the cultural, economic, and demographic differences between different countries can be significant and require careful segmentation in order to tailor marketing efforts appropriately to each market.

A Firm Involved in International Marketing Should Pay Even More