In the seven-step approach to market segmentation, it is best to narrow down to smaller product-markets BEFORE identifying the needs of all potential customers.

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In the seven-step approach to market segmentation, it is best to first identify the needs and characteristics of potential customers before narrowing down to smaller product-markets that match those needs. This approach ensures that the company's offerings are targeted at the right group of customers with specific needs and preferences.

In the Seven-Step Approach to Market Segmentation, It Is Best