Target marketers who are "segmenters":
A) increase the size of their target markets by combining two or more segments.
B) use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
C) believe that one marketing mix works well enough with multiple submarkets, even though the target groups have some distinct differences.
D) use one single marketing mix to appeal to an individual market segment and do not attempt to combine or merge segments together.
E) are called mass marketers.

Question

Quizplus · Accepted Answer

Segmenters focus on tailoring their marketing mix to fit the specific needs of an individual market segment, rather than trying to appeal to a broader audience by combining segments or using a one-size-fits-all approach.

Target Marketers Who Are "Segmenters