When a firm develops a marketing mix for teenage boys which is different from its marketing mix for teenage girls, which target market approach is it using?
A) Single
B) Generic
C) Combined
D) Clustering
E) Multiple

Question

Quizplus · Accepted Answer

The firm is using the multiple target market approach because it is developing different marketing mixes for two distinct segments - teenage boys and teenage girls.

When a Firm Develops a Marketing Mix for Teenage Boys