Behavioral (as opposed to demographic) segmenting dimensions include:
A) family life cycle.
B) geographic location.
C) education.
D) social class.
E) purchase relationship.

Question

Quizplus · Accepted Answer

Behavioral segmenting dimensions focus on customer behavior and characteristics related to purchase and product use. Purchase relationship specifically refers to how customers interact with products and can be a useful behavioral segmentation tool. The other choices (family life cycle, geographic location, education, social class) are demographic segmentation dimensions that focus on factors such as age, location, and socioeconomic status.

Behavioral (As Opposed to Demographic) Segmenting Dimensions Include