Sanders Beverages, Inc., is targeting non-juice drinkers with a new line of healthy fruit juices. Identify the segmenting dimension most likely being used by Sanders Beverages.
A) Geographic
B) Behavioral
C) Geodemographic
D) Demographic
E) Urgency to get need satisfied
Correct Answer:
Verified
Q200: Which of the following offers a firm
Q201: Behavioral (as opposed to demographic) segmenting dimensions
Q202: When deciding how far to carry the
Q203: A qualifying dimension for people who consider
Q204: Which of the following is a consumer
Q206: Identify the INCORRECT statement about approaches to
Q207: If geographic location and other demographic characteristics
Q208: BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:
A)
Q209: Segmenting dimensions
A) are useful for segmenting consumer
Q210: Which of the following is a consumer
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