Which of the following is a DEMOGRAPHIC segmenting dimension?
A) Rate of use.
B) Brand familiarity.
C) Type of problem solving.
D) Benefits sought.
E) Family life cycle.

Question

Quizplus · Accepted Answer

Family life cycle is a demographic segmenting dimension as it categorizes consumers based on their stage in life such as whether they are single, married with children, or empty nesters. The other choices are not considered demographic segmenting dimensions as Rate of use and Brand familiarity are related to usage behavior, Type of problem solving is related to cognitive processing, and Benefits sought is related to psychographics.

Which of the Following Is a DEMOGRAPHIC Segmenting Dimension