The MOST USEFUL dimensions for segmenting markets are:
A) Geographic and demographic dimensions.
B) brand familiarity and consumption patterns.
C) social class.
D) benefits sought.
E) It depends on what product-market one is segmenting.

Question

Quizplus · Accepted Answer

The most useful dimensions for segmenting markets depend on the specific product-market being considered. Different products and markets may require different segmentation strategies based on geographic, demographic, psychographic, or behavioral characteristics. Therefore, there is no one-size-fits-all answer, and the most useful dimensions vary depending on the context.

The MOST USEFUL Dimensions for Segmenting Markets Are