Segmenting international markets (as contrasted with domestic markets):
A) is more complicated because qualifying dimensions are not helpful.
B) may be more difficult because critical data may not be available or dependable.
C) usually involves less risk because more potential target markets are available.
D) usually involves fewer segmenting dimensions.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

Segmenting international markets can be more difficult due to cultural differences, language barriers, legal and political factors, and varying economic conditions. Critical data may not be available or dependable, making it challenging to accurately identify and target potential segments.

Segmenting International Markets (As Contrasted with Domestic Markets)