Coorgs Coffee, Inc., has substantial market share in South America but seeks growth. Its managers want to expand into North America and target cities with populations of 50,000-99,999. Identify the segmenting dimension most probably being used by Coorgs Coffee.
A) Geographic
B) Behavioral
C) Urgency to get need satisfied
D) Demographic
E) Attitudes of consumers

Question

Quizplus · Accepted Answer

Coorgs Coffee is using a geographic dimension to segment the market by targeting cities with populations between 50,000-99,999.