"Qualifying dimensions," in contrast to "determining dimensions,"
A) are the only kind of dimensions useful for marketing strategy planning.
B) indicate whether a person might be a potential customer but do not show which product or brand that person might buy.
C) are the customer-related dimensions in a product-market.
D) affect the product or brand a person is likely to purchase.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Qualifying dimensions are characteristics of a potential customer that indicate whether they belong to a certain target market, but do not provide insight into which specific product or brand they may choose. Determining dimensions, on the other hand, are characteristics that directly influence the customer's purchase decision, such as price or quality. Therefore, option B accurately differentiates between the two types of dimensions.

"Qualifying Dimensions," in Contrast to "Determining Dimensions