Marketers at General Mills found that lots of people try to check e-mail or drive a car while eating breakfast or lunch. For many of these target customers the real _____ dimension in picking a snack is whether it can be eaten "one-handed."
A) potential
B) qualifying
C) determining
D) geodemographic
E) time

Question

Quizplus · Accepted Answer

The real determining dimension for these target customers is whether the snack can be eaten "one-handed," as many of them try to check e-mail or drive a car while eating.

Marketers at General Mills Found That Lots of People Try