When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?
A) Rate of use
B) Age
C) Family size
D) Income
E) Education
Correct Answer:
Verified
Q230: _ dimensions actually affect the customer's purchase
Q231: Which of the following is MOST LIKELY
Q232: Deciding whether a group of customers should
Q233: _ segmenting dimensions are those which actually
Q234: Qualifying dimensions
A) need to be very specific.
B)
Q236: When a company segments its business customers
Q237: Manufacturer, service provider, government agency, wholesaler, etc.
Q238: When major airlines target business travelers because
Q239: Planning marketing strategies for international markets:
A) is
Q240: Marketers at General Mills found that lots
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