In the example for the seven-step approach to market segmentation (used in the text), which of the following is a qualifying need?
A) a good bed
B) heating and cooling
C) a clean bathroom
D) security
E) All of these.

Question

Quizplus · Accepted Answer

Qualifying needs are basic requirements or minimum conditions that a segment of customers expects from a product or service. In the context of a hotel, a good bed, heating and cooling, a clean bathroom, and security are all basic needs that customers generally expect to be met, making them qualifying needs.

In the Example for the Seven-Step Approach to Market Segmentation