A ________ is an organized table that compares the strengths and weaknesses of a company with those of its competitive rivals.
A) competitive advantage
B) competitor matrix
C) insight table
D) positioning graph
E) competitor analysis

Question

Quizplus · Accepted Answer

A competitor matrix is a matrix that shows the strengths and weaknesses of a company, as well as its competitors. It is a tool used in competitor analysis to determine the comparative advantages and disadvantages of different companies in a given market. The other options (A, C, D, E) are either specific tactics or broader concepts that are not as specifically related to the comparison of strengths and weaknesses between companies.

A ________ Is an Organized Table That Compares the Strengths