Which of the following demonstrates how the technological environment is changing the way marketers promote products?
A) Marketing aimed at youth is increasingly regulated by governments.
B) Search engines match consumer searches with relevant banner ads.
C) Marketers make routine claims that products are eco-friendly.
D) Manufacturers partner with local retailers to buy ads that feature both firms.
E) New laws regulate consumer privacy.

Question

Quizplus · Accepted Answer

The use of search engines to match consumer searches with relevant banner ads is a result of the technological environment and how it has changed the way marketers promote products. This is an example of targeted advertising using technology.

Answer: C
 Marketers making routine claims that products are eco-friendly is a result of the changing technological environment. Consumers are increasingly concerned about the environment, and marketers are using technology to promote products that meet this demand. However, this answer is not as strong as option B, as it does not directly demonstrate the use of technology in marketing.

Therefore, the best choice is B.

Which of the Following Demonstrates How the Technological Environment Is