Swanson Beverages, Inc., is using ______________ to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do).
A) clustering
B) scenario analysis
C) brand positioning
D) marketing mix review
E) competitor analysis

Question

Quizplus · Accepted Answer

Competitor analysis is the process of evaluating the strengths and weaknesses of current and potential competitors. It helps companies like Swanson Beverages, Inc. to identify the strengths and weaknesses of their own marketing mix by comparing it with what competitors are doing or are likely to do. It is an essential tool for companies to stay competitive and make informed marketing decisions.