A marketing manager may ethically and actively seek information about current or potential competitors by
A) searching a firm's public website.
B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
C) using computer "hackers" to break into a competitor's computer network.
D) hiring people from competing firms and then asking them confidential information about the competitor.
E) spying on competitors to obtain trade secrets.

Question

Quizplus · Accepted Answer

Option A is the only ethical way to seek information about competitors. It is considered ethical because it uses publicly available information that competitors have voluntarily made public on their website. The other options involve illegal activities like stealing confidential information, espionage or hacking.

A Marketing Manager May Ethically and Actively Seek Information About