The economic environment:
A) Has no relationship to the technological environment.
B) Is not affected by the way all of the parts of the macro-marketing system interact.
C) Is the same from country to country.
D) Can change very rapidly.
E) Never requires marketing managers to make immediate changes in strategy.

Question

Quizplus · Accepted Answer

The economic environment can change very rapidly, which can have a significant impact on marketing strategies. This is why marketing managers need to be vigilant and adjust their strategies accordingly. Option A is incorrect because the technological environment has a strong relationship with the economic environment. Option B is incorrect because the macro-marketing system includes all parts of the environment, including the economic environment. Option C is incorrect because the economic environment varies from country to country. Option E is incorrect because the economic environment often requires marketing managers to make immediate changes in strategy.

The Economic Environment