Evaluating opportunities in international markets is uniquely challenging for managers because:
A) international variables are confusing and unfamiliar to outsiders.
B) there are so many opportunities from which to choose.
C) marketing in other countries is entirely different from marketing in a domestic setting.
D) international consumers rarely share the same needs.
E) other nations do not welcome foreign businesses.

Question

Quizplus · Accepted Answer

International variables such as cultural, political, and economic differences can be confusing and unfamiliar to managers who are used to operating in domestic markets. This can make evaluating opportunities in international markets particularly challenging.

Evaluating Opportunities in International Markets Is Uniquely Challenging for Managers