A firm's product-market screening criteria for evaluating existing plans and possible new opportunities should consider:
A) the objectives of top management.
B) trends in the market environment.
C) the firm's strengths.
D) the firm's weaknesses.
E) All of these should be considered.

Question

Quizplus · Accepted Answer

All of these factors should be considered when evaluating existing plans and possible new opportunities. The objectives of top management will provide guidance on the direction of the firm, while trends in the market environment will indicate the opportunities and threats that the firm faces. The firm's strengths and weaknesses should be evaluated in relation to the market environment and objectives, as they will impact the ability of the firm to succeed in various opportunities.

A Firm's Product-Market Screening Criteria for Evaluating Existing Plans and Possible