Question 1

Which of the following countries is likely to see a population decline from 2010-2025?

Accepted Answer

Germany has been experiencing low birth rates and an aging population, leading to a decline in population over the years.

Question 2

A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef. Clearly, this firm's opportunities may improve with this change in the

Accepted Answer

The rising percentage of people eating chicken because it has less fat than beef suggests a change in the cultural and social environment. This provides an opportunity for the chicken processor to capitalize on this trend by emphasizing the health benefits of chicken over beef in their marketing efforts.

Question 3

More women working outside the home and greater interest in leisure are examples of changes in the ______________ environment.

Accepted Answer

The changes described in the question are related to social and cultural factors, such as the increasing participation of women in the labor force and the growing importance of leisure activities. Technological, economic, legal, and competitive factors may also influence business environments, but they are not directly related to the changes mentioned in the question.

Question 4

Which of the following countries has the highest population density?

Accepted Answer

Singapore has a population density of 7,796 people per square kilometre, making it the most densely populated country in the world. Bangladesh has the highest population density among countries with larger land areas, but it is still not as densely populated as Singapore. Switzerland, the United States, and Australia, have a lower population density compared to Singapore and Bangladesh.

Question 5

Consumer emphasis on fitness has created opportunities for firms like Nike, Nautilus and Schwinn, and illustrates the impact of the changing:

Accepted Answer

The consumer emphasis on fitness is a reflection of the changing cultural and social environment, which values health and wellness as important aspects of everyday life. This changing cultural and social environment has created opportunities for firms like Nike, Nautilus, and Schwinn to capitalize on the demand for fitness-related products and services.

Question 6

Which of the following is least likely a result of shifts in the cultural and social environment?

Accepted Answer

A recall due to a product defect is not influenced by shifts in the cultural and social environment. The other options are results of changes in consumer behavior and preferences, advances in technology, and shifts in workforce demographics.

Question 7

Which of the following countries has the fastest projected population growth between 2010 and 2025?

Accepted Answer

According to data from the United Nations, Ethiopia has the fastest projected population growth rate between 2010 and 2025 with an annual growth rate of 2.5%. This is compared to the other options listed: United Kingdom (0.6%), Canada (1.0%), Germany (0.2%), and United States (0.6%).

Question 8

The greatest growth in the world's population over the next several years will come from:

Accepted Answer

According to United Nations projections, Africa's population is expected to nearly double by 2050, accounting for more than half of the world's population growth in that time period.

Question 9

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is:

Accepted Answer

The definition provided in the question matches with the definition of Gross Domestic Product (GDP). GDP measures the total market value of all final goods and services produced within a country's borders during a specific period, typically a year.

Question 10

Maria Lopez runs an errand service from her home. For a fee, she will pick up dry cleaning, buy groceries, plan small parties, and do errands for her customers. The demand for this type of service has increased because of changes in the

Accepted Answer

The increase in demand for Maria Lopez's errand service is likely due to changes in the cultural and social environment, such as an increase in dual-income households and a greater emphasis on work-life balance. These changes have led to a greater need for services that can help individuals manage their busy schedules and free up more time for other activities.

Question 11

Identify the incorrect statement about population density and population growth.

Accepted Answer

In Bangladesh and Kenya, a significant portion of the population lives in rural areas, not urban areas.

Question 12

Regarding population growth in the world,

Accepted Answer

A) This is true. Japan and Europe have very low birth rates, leading to slow population growth or even population decline.
B) This is also true. Less-developed countries tend to have higher birth rates and lower access to birth control and family planning, leading to faster population growth.
C) This is also true. Ethiopia and Somalia have high birth rates and young populations, while the U.S. and Canada have more aging populations and lower birth rates.

Therefore, all three statements are true and the best choice is D.

Question 13

If you go into a restaurant in Vienna, Austria, and ask for a Diet Coke, the waiter may have no idea what you are ordering. This is an example of which part of the external market environment?

Accepted Answer

The cultural and social part of the external market environment includes factors such as language, customs, values, and beliefs that vary across different regions and countries. In this case, the fact that the waiter in Vienna may not understand the term "Diet Coke" may be due to cultural and linguistic differences.

Question 14

Which of the following statements about world population trends is true?

Accepted Answer

The statement "People are moving from rural areas into urban areas" is true, according to global population trends. This is caused by factors such as job opportunities and access to services. The other statements are not accurate; A is incorrect because more developed countries typically experience slower growth rates, B is incorrect because population clustering varies widely between countries, and D is incorrect because urbanization can increase a company's interest in international markets due to new consumer opportunities. Therefore, the only true statement is C.

Question 15

Which of the following is an example of the cultural and social environment?

Accepted Answer

All of these choices reflect changes in the cultural and social environment. The acceptance of women in business relates to changes in gender roles and expectations, the popularity of exercise reflects changes in health and wellness attitudes, and the desire for satisfaction with life reflects changes in values and priorities.

Question 16

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

Accepted Answer

The use of different brand names for a similar product in different regions is an example of adaptation to cultural and social factors. In Europe, the concept of "dieting" is not as prevalent as it is in the U.S. Therefore, PepsiCo adapted their product name to better fit the cultural and social norms of the European market.

Question 17

According to projections, the population of _____ is likely to grow by 15 percent between 2010 and 2025.

Accepted Answer

The answer of According to projections, the population of _____...

Question 18

Regarding population density in the world,

Accepted Answer

This is the only statement that correctly identifies that some Western European and Asian urban areas are more crowded than U.S. urban areas. The other options are incorrect as they suggest that high population density only occurs in developed economies, the United States is the only country with crowded urban areas, or that there is a worldwide movement back to rural areas, all of which are untrue.

Question 19

In 2009, 100 percent of this country's population was in urban areas.

Accepted Answer

According to the World Bank, Singapore had a 100 percent urban population in 2009.

Question 20

The recent interest in physical fitness has forced producers of food, clothing, and other products to reconsider their marketing strategies. Which of the following does this trend illustrate?

Accepted Answer

The trend of increased interest in physical fitness reflects the cultural and social environment. Consumers are becoming more health-conscious and this is impacting their purchasing behavior. This trend has forced companies to change their marketing strategies in order to appeal to health-conscious consumers.

Quiz 3: Evaluating Opportunities in the Changing Marketing Environment