According to the text, Promotion is the most important of the "four Ps."
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Q52: Implementation means putting the marketing plan into
Q53: Most companies implement only one marketing strategy
Q54: Sales promotion can involve point-of-purchase materials, store
Q55: A marketing plan is a written statement
Q56: As in the Toddler University case, the
Q58: Companies such as Campbell's can only implement
Q59: Personal selling and advertising are both forms
Q60: Marketing strategy planning should specify all of
Q61: Customer lifetime value is the total stream
Q62: "Breakthrough opportunities" are ones that help innovators
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