A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy.

Question

Quizplus · Accepted Answer

A marketing plan is a written document that outlines a company's overall marketing strategy, goals, and tactics for achieving these goals within a specific timeframe. It includes information on target audiences, competitors, budgets, and promotional activities to be used. The plan serves as a roadmap for the marketing team to follow and measure progress towards achieving their objectives.

A Marketing Plan Is a Written Statement of a Marketing