A marketing strategy and all the time-related details for carrying out the strategy is a "marketing plan."
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Q36: The Product area of the marketing mix
Q37: Although the customer should be the target
Q38: Potential customers are all alike.
Q39: The Place decisions are concerned with getting
Q40: Any series of firms (or individuals) from
Q42: A marketing plan and a marketing strategy
Q43: Customer service is needed when a customer
Q44: A marketing program blends all of the
Q45: In general, no single element of the
Q46: Price is the most important of the
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