The Product area of the marketing mix may involve a service and/or a physical good which satisfies some customers' needs.

Question

Quizplus · Accepted Answer

The product area of the marketing mix can involve both a service and a physical good. A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. This can include tangible goods like clothes or electronics, as well as intangible services like consulting or healthcare.

The Product Area of the Marketing Mix May Involve a Service