A channel of distribution must include several kinds of intermediaries and collaborators.
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Q30: According to the text, a firm that
Q31: The "four Ps" of the marketing mix
Q32: A channel of distribution is any series
Q33: The customer should not be considered part
Q34: Product, Place, Promotion and Price are the
Q36: The Product area of the marketing mix
Q37: Although the customer should be the target
Q38: Potential customers are all alike.
Q39: The Place decisions are concerned with getting
Q40: Any series of firms (or individuals) from
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