According to the text, a firm that sells a service rather than a physical good does not have a product.
Correct Answer:
Verified
Q25: The four "Ps" are: Product, Promotion, Price,
Q26: Personal selling involves direct personal communication to
Q27: Promotion is composed of personal selling, advertising,
Q28: The "four Ps" of the marketing mix
Q29: Personal selling, mass selling, and sales promotion
Q31: The "four Ps" of the marketing mix
Q32: A channel of distribution is any series
Q33: The customer should not be considered part
Q34: Product, Place, Promotion and Price are the
Q35: A channel of distribution must include several
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