The customer should not be considered part of a "marketing mix."

Name: The customer should not be considered part of a "marketing mix."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The customer is not a controllable element of the marketing mix, but rather the target and recipient of the mix. In other words, the customer is an external factor that influences the effectiveness of the marketing mix. Therefore, it is incorrect to consider the customer as part of the marketing mix.

The Customer Should Not Be Considered Part of a "Marketing