The "four Ps" of the marketing mix are Product, Position, Promotion, and Price.
Correct Answer:
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Q23: The Product area is concerned with developing
Q24: The customer is a part of the
Q25: The four "Ps" are: Product, Promotion, Price,
Q26: Personal selling involves direct personal communication to
Q27: Promotion is composed of personal selling, advertising,
Q29: Personal selling, mass selling, and sales promotion
Q30: According to the text, a firm that
Q31: The "four Ps" of the marketing mix
Q32: A channel of distribution is any series
Q33: The customer should not be considered part
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