Personal selling involves direct personal communication to get the sale, but personal attention is seldom required after the sale.
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Q21: The problem with target marketing is that
Q22: A channel of distribution must include an
Q23: The Product area is concerned with developing
Q24: The customer is a part of the
Q25: The four "Ps" are: Product, Promotion, Price,
Q27: Promotion is composed of personal selling, advertising,
Q28: The "four Ps" of the marketing mix
Q29: Personal selling, mass selling, and sales promotion
Q30: According to the text, a firm that
Q31: The "four Ps" of the marketing mix
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