Differentiation means that the marketing mix is distinct from and better than what is available from a competitor.

Question

Quizplus · Accepted Answer

Differentiation is the process of making a product or service unique and distinct from those of competitors. This can be achieved by creating a unique marketing mix that offers superior features, benefits, quality, value, or customer service. By doing so, a company can build a competitive advantage over its rivals and attract more customers who are willing to pay a premium for its differentiated offerings. Therefore, differentiation is closely related to product positioning and brand identity, which are key components of any successful marketing strategy.

Differentiation Means That the Marketing Mix Is Distinct from and Better