The external market environment doesn't play a role in the marketing strategy planning process because it exists outside of the company.

Question

Quizplus · Accepted Answer

The external market environment is a crucial factor to be considered in the marketing strategy planning process as it includes factors such as competition, trends, consumer behavior, regulatory environment, economic conditions, and technological advancements that can impact the success or failure of the marketing strategy.

The External Market Environment Doesn't Play a Role in the Marketing