Unfavorable trends in the domestic marketing environment may make the international marketing environment very attractive.

Question

Quizplus · Accepted Answer

This statement is true because if the domestic marketing environment is facing unfavorable trends such as economic downturns, political instability, or increased competition, businesses might choose to explore international markets that offer opportunities for growth and profitability. By diversifying their customer base and expanding globally, companies can mitigate the risks associated with a volatile domestic market and tap into new markets with different consumer preferences and needs.

Unfavorable Trends in the Domestic Marketing Environment May Make the International