Good marketing strategy planners know that:

Question

Quizplus · Accepted Answer

Target marketing allows for a company to focus on specific segments of the market rather than trying to appeal to everyone, which can be more effective than mass marketing. This does not mean that the target market cannot be large or that mass marketing is never desirable, but it is not the only option. Option A is incorrect because even large firms can benefit from targeting specific markets. Option C is partially incorrect because there are situations where mass marketing can be effective, but it is not always the best approach. Option D is incorrect because "mass marketing" and "mass marketer" can have slightly different meanings. Option E is incorrect because target markets can be large, but they are still defined by shared characteristics and behaviors.

Good Marketing Strategy Planners Know That